During the highly successful winter season of 2024 / 2025, we installed, maintained, and managed more than 30 ice rinks across Europe. The goals were set high, but once again, we exceeded them by providing a full 360 – degree Ice rink management service, chosen by over 80% of this year’s clients.
This service includes planning, design, installation, dismantling, maintenance, ice rink and human resource management, organization of promotional, sports, and entertainment events on ice, as well as marketing and PR services. As a result, news about ice rinks managed by Ice Wonderland was covered by numerous media outlets, many partners placed their advertisements on the ice rinks, our expert team ensured technical maintenance, while other staff took care of sales points and the planning and execution of events that attracted skaters of all generations.
We provide our clients with the latest sustainability technologies and smart cooling systems, designing ice parks and rinks for various locations, temperatures, and infrastructure conditions. We create unique, creative, and attractive entertainment and sports programs on ice, as well as offer additional ice equipment and accessories.
Ice rink management requires careful planning, technical expertise, and a marketing approach to ensure a high – quality visitor experience and the financial sustainability of the project. From infrastructure setup and maintenance to event organization and financial and marketing planning — each aspect of ice rink management plays a crucial role in a rink’s success, providing clients with a turnkey solution and an investment that delivers promotional and financial benefits. Successful ice rinks thus become recognizable symbols of winter festivities such as Advent celebrations, additional attractions for shopping malls, hotels and resorts, ski resorts, drawing visitors from across the region and ensuring unforgettable winter experiences.
